Research paper on the book A River Lost by Blaine Harden

On the book A River Lost by Blaine Harden - Research Paper Example The Columbia River plays host to great variety of anadromous species of fish, which always make a migration cycle from the freshwater habitats of the river to the saline water habitat found in the Pacific Ocean (England, Mazur, Penha and Robbins). The vast majority of these fish species are the salmons, and this was a mare economic substance for the natives who settled around the river. In fact, traders around the region, especially from Western North America, traded for fish at the Columbia River. In addition to being a good source of food, and income for the locals, the river also has heavy flows and steep gradient, which provide massive potential for electricity generation. As such, the river hosts over fourteen hydroelectric dams, which produce enough electricity to cater for the needs of the surrounding communities and businesses. However, the benefits of this river were short-lived owing to the economic investments made on it by the federal government of the United States, an investment that claimed all the tributes and environmental serenity provided by the river. Blaine Hardens writes about the Columbia River in his intriguing excerpt of how external interference led to the destruction of a good river. He names it â€Å"A River Lost†, showing the level of damages done on the river to an extent that it is no longer resourceful to the locals but rather poses great danger to them and their continued survival around the river. The Columbia River, which was initially the â€Å"Great River of the West† fulfilled the dreams of its neighborhood by providing them with cheap electricity, and water used for irrigation and farming purposes, hence flourishing gardens found in the desert. However, these fantasies in the memories of the natives were short-lived, as all this goodness vanished, once the natives suffered exploitation from invaders and inhabitants, as well as, the federal government (Harden 65). This book covers the exploitation

Strategic Evaluation of Apple Inc Essay Example | Topics and Well Written Essays - 2000 words

Strategic Evaluation of Apple Inc - Essay Example The annual revenue of Apple for the fiscal year of 2015 is $233 till September (Apple, 2015). Apple Inc. is found to provide high level brand products. It offers the most valuable brands to its customers. The organization offers the best personal experience of computing to the students, inventive proficient, educationist and clients across the world through its inventive hardware (De Wit and Meyer, 2010). It is a perpendicularly incorporated organisation that supplies and industrializes a wide range of software, hardware as well as many operating systems that are innovative. Apple followed this strategy to sustain the company’s profit level with a pledge that they would not lose their margins and growth of profits by investing in somewhere else. The main reason behind the adoption of this strategy is to ensure that they look up to all the significant segments of the company by investing mainly on research and development (R&D). However, there are other strategies as well that Apple Inc can adopt for its future growth (Ocasio and Joseph, 2008). This may include marketi ng and advertising. The paper thus focuses on the strategies of Apple Inc. and evaluates them. It also suggests a potential alternative strategy that the organization can adopt for its marketing purpose. The figure below shows the advertising budget of Apple Inc. It can be seen from the table that the budget of Apple Inc is 1.8 billion$ in the year 2015, almost a double from that of the year 2011. Though the company’s advertising budget is not largest among its competitors, but the organisation uses it most effectively. Recently, Apple integrated with the market of mobile phone for a new model of iPhone. According to Mintel (2015), Apple Inc. is a ‘multimedia download market’. This is because, the Company is able to transfer anything in the form of copy from the internet to portable devices, personal computers etc.